I recently wrote a blog post for Pacific Bridge Marketing out of the Washington, D.C. area in which I discussed 10 things that people using LinkedIn to build their own personal brand equity should avoid doing.
What we do and say online can impact what others think of us. If we as professionals don’t conduct ourselves correctly online, especially on social media sites, we could miss out on job opportunities and promotions or in the worst case scenario, lose our job. Building our personal brand equity is a process and requires that we know how to use online tools like LinkedIn correctly.
Below are a handful of the things we should avoid doing on LinkedIn specifically in order to correctly build our personal brand equity:
- Inappropriate Connection Requests
- Being a Spammer
- Posting Uneducated Updates or Comments
- Having Generic Recommendations
- Making Last-Minute Connections
Read the full article here to learn more.
More on personal branding and building personal brand equity here.
- Entrepreneur Summit 2013: Know Your Personal Brand (findyourtippingpoint.com)
- Personal Branding (julianvela.wordpress.com)
- California State Business Network Launches New Personal Branding Tools To Help Members Build Brand Equity (prweb.com)
- 8 Mistakes You Should Never Make On LinkedIn (pure-jobs.com)