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Building Personal Brand Equity on LinkedIn: What Today’s Digital Networkers Should Avoid

07 Mar
Building Personal Brand Equity on LinkedIn: What Today’s Digital Networkers Should Avoid

I recently wrote a blog post for Pacific Bridge Marketing out of the Washington, D.C. area in which I discussed 10 things that people using LinkedIn to build their own personal brand equity should avoid doing.

What we do and say online can impact what others think of us.  If we as professionals don’t conduct ourselves correctly online, especially on social media sites, we could miss out on job opportunities and promotions or in the worst case scenario, lose our job.  Building our personal brand equity is a process and requires that we know how to use online tools like LinkedIn correctly.

Below are a handful of the things we should avoid doing on LinkedIn specifically in order to correctly build our personal brand equity:

  • Inappropriate Connection Requests
  • Being a Spammer
  • Posting Uneducated Updates or Comments
  • Having Generic Recommendations
  • Making Last-Minute Connections

Read the full article here to learn more.

More on personal branding and building personal brand equity here.

Happy Linking!

 
2 Comments

Posted by on March 7, 2013 in New Media

 

Tags: , ,

2 responses to “Building Personal Brand Equity on LinkedIn: What Today’s Digital Networkers Should Avoid

    • Dain

      March 20, 2013 at 4:31 PM

      Good article Tom. Personal branding is key in a market where all employers can sift through resumes looking for the best and brightest. If we can build a strong personal brand across all our touch points (social media and resume sites) then we may be one of the people the employers and recruiters stop and look at.

       

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