Because of how incessantly we consume online media these days, more and more content is being published online. Because of this, it can seem as though much of the content we come across is boring since only a mere fraction of it meets our personal interests.
Debbie Williams of SproutContent.com discusses this in her article Why is So Much Content Boring? The idea came from an Inc. magazine article she read that discusses what it takes to write great content.
I was quoted in her article. A big reason why I posted this. Ha ha!